15 Oct #RolloverPopUpJOGJA at Land of Leisures 2019
After Jakarta pop-up store in September at Mal Kota Kasablanka, Rollover Reaction received many requests from its loyal customers to open a pop-up store in their cities–one of them being Yogyakarta. Answering numerous demands from Yogyakartan customers, the local pride officially opened a pop-up store in Yogyakarta by participating at Land of Leisures 2019, held at atrium area of Plaza Ambarrukmo booth S1, on 11 – 13 October.
Still putting forward the modern chic pink aesthetic equipped with tester bars and product display shelf, Rollover Reaction’s booth is made ideal for photo spots. In this pop-up, Yogyakartan customers could get a direct experience on trying Rollover Reaction’s product before they buy and got to meet Rollover Reaction’s CMO, Dinar Amanda, who personally greeted Yogyakartan customers. Along with its raved product lines, the brand also brought its coveted Cushion Compact and Di Kala Senja, a limited collaboration with actress Putri Marino and illustrator Rachel Ajeng, which set was sold out on the first day. Rollover Reaction’s shades of red like Umma, Pablo and Blondie were sold out within a couple of days from the pop-up’s initial opening day.
Throughout the three days of pop-up period, Rollover Reaction received a warm welcome from Yogyakartan beauty enthusiasts. In this occasion, several exciting offers were presented, like 50 free products and shopping voucher, free product for every IDR 250,000 purchase and a chance to get free items through Wheel of Prize for minimum purchase of IDR 700,000. On the last day, Closing Sale was held with starting price point of IDR 29,000.
For the high enthusiasm and positive feedbacks from its customers, Rollover Reaction was awarded Best Tenant for Fashion and Lifestyle at Land of Leisures 2019.